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News from MHK UK

Here you will find all news and current information about MHK UK. Here you will learn what we are doing, and always stay informed of the latest developments.

kbb trade press release

Life as a MHK-UK Kitchen Retailer

June 2021: Whilst there’s a choice of ‘buying groups’ available to the independent UK kitchen retailer, the extent of business support offered by MHK-UK enables new showroom start-ups to ‘hit the ground running,’ being supported not only with a wide range of high quality product with favourable credit terms, but also, invaluable business advice, planning and marketing support.

Torben Schmid, of Cornwall based Torben Schmid Kitchens, gives credence to MHK-UK’s marketing claims, perfectly illustrating the level of support that’s available to both new and established kitchen showrooms.

40 year old Torben and his wife Debbie had both worked for local kitchen and bathroom showrooms prior to recognising a niche within their area for a high quality mid-market kitchen supplier and installer.

"Our aim was to offer furniture, appliances and accessories at a mid-market price point, but at a quality significantly better than that offered by many of the usual High Street brands and ‘retail sheds,’ with flexible levels of service spanning ‘supply only’ all the way through to a complete project managed turn - key solution. My wife’s accountancy, HR and health & safety background complements my kitchen design and project management experience and our Chapel Town, Newquay showroom location enables us to effectively service a large geographic area with a great business potential.

We got the keys to our 100 square metre showroom in early November 2020 and it was around this time that we started to talk to MHK-UK; its comparatively new UK operation was perfect timing for us. A massive plus for us was their considerable experience in dealing with start-ups and showrooms of a similar size and target market to ours. Their knowledge assisted us greatly with the development of our business plan and along with the necessary marketing tools to help us achieve our business aims and objectives. Our website and social media tools were created working closely with their specialist trade partner.

“A massive plus for us was their experience in dealing with start-ups and showrooms of a similar size and target market to ours.”

The Covid lock-down period meant that we were able to concentrate our efforts on fine tuning our business plan as well as fitting out the showroom exactly as we wanted. Even though we were not ready to actively start marketing the showroom, at that point, we were already receiving enquires and orders. I believe people could see the potential of our offering - just by walking past the partially completed showroom. This gave us great confidence in the product we had selected.

What makes MHK-UK especially different is that they understand that great product is of as equal importance as good cash-flow and keeping a tight rein on overheads. With this in mind, they’re able to supply a wide range of high quality product, with great credit terms from day one.

Furthermore, their logistics trade partner can deliver directly to our customers eliminating the need for us to retain a costly storage facility.

Since opening our doors on the 12th April, enquiry levels have been very strong. We’re not only receiving orders for projects up to £25K,  our intended market, but also, a few orders for £50K and above!"

The MHK-UK’s showroom displays include kitchens from Bauformat and Burger. With appliances from Miele, AEG and Caple as well as accessories from the Lightworks, Berghoff Worldwide and the Radiator Company

For further information on becoming a MHK-UK member, email:

Pictured: (L-R) Torben Schmid, Paul Wheeler – Sales Director MHK-UK and David Morris – Sales Manager MHK-UK

One of the Bauformat displays

February 2020 - kbb news and updates

Why shows such as kbb 2020 are important for independents and retailers

Paul Wheeler is Sales Director MHK UK. MHK will return to kbb Birmingham this year to showcase its unrivaled benefits and first-class services for independent retailers. Visit stand M105 to learn more about how becoming a member can grow profitably.

For retailers, time is precious and the ability to take a day or two out of a busy schedule to visit a show is something that takes careful consideration.

The old Confucius saying goes “True wisdom is knowing what you don't know” and in the spirit of the saying, whilst time has a cost, the benefits of finding out what you don’t know could be priceless.

Read full article here.

MHK to bring 40 years of expertise to kbb Birmingham 2020

January 2020: MHK will return to kbb Birmingham this year to showcase its unrivalled benefits and first-class services for independent retailers. The interactive stand (M105) will demonstrate MHK’s commitment to the UK market and 40 years of expertise as Europe’s leading buying group.
MHK invites visitors to the show to meet its UK team and learn more about the many benefits for members including: excellent buying and credit terms from the best suppliers in the industry, protected bonuses, business and marketing support and access to innovative technology such as Europe’s leading VR software.
Marcel Crezee, managing director, UK and director of expansions, Europe says:
“Being a member of MHK is like being part of a family; and this is exactly what we want to demonstrate at kbb. In the UK, we already have a successful community of ambitious owner-managed retailer members. Being MHK members means they can focus time and energy on growing their businesses while we empower them with first class purchase prices from leading kitchen furniture, appliance and accessories suppliers in addition to innovative support services.

For us, kbb Birmingham is about strengthening our membership base so that we can get even more buying power to negotiate better deals for our members. We are committed to the UK market and can make a big difference to suppliers who wish to grow their sales and to kitchen retailers who wish to grow their business profitably.”

Retailers are invited to learn more about the dynamics of MHK. The UK team – comprising of industry experts who have managed independent showrooms themselves – will be on hand to explain the benefits of becoming a member. Both pre-booked appointments and drop ins are available with Paul Wheeler (Sales Director) and David Morris (Sales Manager) who have a combined 30 years of industry experience.

Visitors to the stand can also get hands-on Europe’s leading kitchen planning software tool, CARAT. CARAT’s real time virtual reality software offers kitchen consultants the ability to virtually immerse customers in the planning process.

Thanks to this new technology, a kitchen retailer can show its customers a VR scene in real time, allowing them to walk through their newly designed kitchen. As soon as the kitchen design is completed, at the touch of a button CARAT’s software will transform the design into VR, which can then be viewed by the customer through the Virtual Reality Headset.
This technology is a first in the industry. Having this service at your fingertips means that no momentum will get lost during the buying decision process.

In addition to unrivalled buying terms for retailers, MHK UK supports its members with an extensive range of services. These include marketing, digital support (such as SEO and retailer website development), business management and kitchen specialist planning software from CARAT. These services ensure that owner-managed specialist dealers have a competitive edge in the market and can operate successfully at a sustainable, above-average level. All services companies will have a presence at the show.

MHK can be found in H18 / Stand M105 at KBB Birmingham 1-4 March 2020 at the NEC.

Pictured: (L-R) MHK UK Team, David Morris – Sales Manager, Marcel Crezee – Director Expansions Europe, Paul Wheeler – Sales Director.

November 2019 - kbb daily

Are you a kitchen specialist in danger of becoming a kitchen generalist?

Kitchens are becoming ever more complex things, driven by an exploding choice in terms of cabinetry, appliances, sinks, taps, solid surfaces and lighting options.

Paul Wheeler, Sales Director for MHK UK, meets many retailers, who when faced with customer enquiries for various new products, add those products and ranges to their offering. This is often with the short-term aim of meeting a customer request and gaining a sale. Sounds like a good idea, right? Well the answer isn't that straight forward.

Read full article here.

November 2019 - kbb daily

How to meet consumer demand in times of economic uncertainty

It’s a strange environment out there in consumer-land right now. Many consumers are holding their breath and waiting to see how the general economic turmoil plays out.

Read full article here.

October 2019 - kbb daily

How businesses can gain a competitive advantage

We often speak about gaining a competitive advantage for our businesses, but what does that mean? The dictionary definition is “a condition or circumstance that puts a company in a favourable or superior business position,” but what exactly puts you in that preferred position?

Read full article here.

October 2019 - kbb daily

MHK to host Eurovision Kitchen Contest 2020

MHK, a service provider for specialised trade and retail companies in the kitchen, residential and construction sector, is set to host the Eurovision Kitchen Contest in 2020. This competition, which will see MHK look for Europe’s most beautiful kitchen, will also mark the company’s 40th anniversary.

Read full article here.

October 2019 - kbb daily

How to show the best side of your business

They say familiarity breeds contempt, which may be a strong phrase for your relationship with your showroom, but familiarity certainly breeds acceptance, and renders the unacceptable invisible.

At this point, I could tell stories of seeing weeds growing out of beautiful granite planters by the front door, or those same pots being used as somewhere to assemble an extensive collection of cigarette butts, or even a retailer with a huge hole outside his showroom where his cellar door was broken, forcing potential customers to take their lives in their hands, and wondering why his sales had declined. I like to think that if you are reading this, you already care about your showroom and ensure it I presented in the best way, and are more interested in what tools exist to make sure it stays looking that way.

Read full article here.

September 2019 - kbb daily

MHK supports industry as overall ek&bbusiness Awards 2019 sponsor

German buying and marketing group for owner-managed kitchen retailers MHK Group has joined the roster of high-profile companies sponsoring the ek&bbusiness Awards & Review 2019 as the overall sponsor of the glittering event.

Read full article here.

July 2019 - Guest Blog (part of kb-eye)

MHK reveals how retailers can gain a competitive advantage

MHK UK’s Sales Director, Paul Wheeler, explains how kitchen retailers can use new opportunities and strategies to gain a competitive advantage in the market.
We often speak about gaining a competitive advantage for our businesses, but what does that mean? The dictionary definition is “a condition or circumstance that puts a company in a favourable or superior business position”. But what exactly puts you in that preferred position? It’s easy, it is simply to meet your customer’s needs in a different way than your competition. You have to be unique!

Read full article here.

June 2019 - Press Release

MHK welcomes Sales Manager to growing team

MHK Holding UK LTD, a subsidiary of MHK, Europe’s leading buying group for independent kitchen, bathroom and bedroom retailers, is delighted to announce the appointment of Steve Woodworth as Sales manager. Steve will be responsible for working with UK independent kitchen retailers, advising them on the services that membership of MHK brings to empower them to grow and develop their business - including first class purchase prices and a range of innovative services.

Read full article here.

June 2019 - LinkedIn

Paul Wheeler about the benefits of working with MHK

Paul Wheeler, Sales Director MHK UK LTD, talks about the benefits for Independent Kitchen Studio owners of working with MHK.

Read full article here.

June 2019 - designer kitchen & bathroom

Small, But Perfectly Formed

You do not build a multi-billion business in kitchen reailing by being behind the curve on what big issues are likely to influence that business in the future. According to Hans Strothoff, the CEO of the MHK Group with retail partners in eight European countries, it ist not so much what the new white is, but more about how much space is going to be available to design a kitchen of any colour.

Read full article here.

June 2019 - | ek&bbusiness

Hadley Kitchens: Buying Benefits

Kitchen buying group MHK has been gaining ground since it launched in the UK last year – but what’s in it for retailers? We talk to Bryan Newton of Hadley Kitchens to find out.

Read full article here.

28th May 2019 - KB - Guest Blog (part of Kb-Eye)

How MHK brought Elmore Kitchens back from the brink

Celebrating one year as a member of MHK, Ben and Vicky Elmore of Elmore Kitchens in Bath, explain how, with support from MHK, they transformed their business from a vulnerable position following the collapse of the in-toto Franchise in 2017, into a thriving and successful business that is growing from strength to strength…

Read full article here.

24th May 2019 - KB - Review (part of Kb-Eye)

October 31: The end of Brexit uncertainty or just the beginning?

Paul Wheeler, sales director of buying group MHK UK, suggests retailers can either blindly carry on and hope things will get better, or find new ways to take their businesses forward.

Read full article here.

21st May 2019 - KB -Network (part of Kb-Eye)

MHK discusses retailers meeting consumers’ demand for greater value

Due to the uncertainty of the economy, it has been shown that customers are now demanding greater value for their spend. MHK UK’s Sales Director, Paul Wheeler, discusses how retailers need to react to this shift in customer expectations…

Read full article here.

8th April 2019 - KB -Network (part of Kb-Eye)

Customers conduct 10 online checks before contacting supplier

Kitchen (and bathroom) consumers are starting to carry out a number of online checks before they make contact with a supplier, and if you do not measure up digitally, you are going to miss out on a lot of future business, warned Philipp Riederle at the MHK Group’s 39th Convention on Friday 29 March, held in Berlin’s Estrel Congress Centre.

Read full article here.

3rd April 2019 - KB-Network (part of Kb-Eye)

2700 retail partners attend successful MHK conference in Berlin

MHK’s Conference and Living & Style trade fair was held on 29-31 March in the Berlin Estrel, the largest hotel in Berlin, taking over its Congress Centre, its adjacent foyers plus five other hotels in the city.

Read full article here.

19th March 2019 - KB -Network (part of Kb-Eye)

MHK explain the importance of online presence in the kitchen industry

Once upon a time, in the age before the internet, owning a showroom was simpler than it is now; customers would come in and you would know from their  often non-verbal feedback to tailor both their approach to customers and their showroom displays and presentation to ensure they were meeting their customer needs.

Read full article here.

29th January 2019 - KB -Network (part of Kb-Eye)

MHK’s Sales Director explains how to protect your margins

UK Kitchen specialists face threats to their margins, but there is a solution. Paul Wheeler, Sales Director at MHK UK, has the answers.

Read full article here.

21st January 2019 - Kitchens & Bathrooms News (online)

Advantages of centralised payment systems

Sales director of buying group MHK Paul Wheeler says a centralised payment scheme can streamline invoices and rid credit limits for retailers.

Read full article here.

15th January 2019 - KBB Review online

Don’t shelve your business plan – advice on MHK for sharpening
your retail strategy

How can KBB showrooms maximise sales and build growth? In the third of a series of articles, kbbreview asks Paul Wheeler, sales director at buying group MHK UK, for his tips and advice on developing a successful retail strategy.

Read full article here.

5th December 2018 - KBB Daily

MHK to unveil ‘industry first’ at LivingKitchen 2019

MHK Group – a German buying and marketing group for owner-managed kitchen retailers that entered the UK market earlier this year – will be exhibiting at LivingKitchen 2019, taking place on the 14th-20th January 2019 in Cologne.

Read full article here.